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Check this out: “You’re sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document. It’s 4:45 PM. For most of the day, you’ve heard hardly anything except for the occasional…
What Is a Blog Category and Why Are They Important for Your Blog?
Do you read every post on a blog? If you’re like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog categories help readers navigate…
Blog vs. Podcast: Which Is the Best Choice for Your Business?
Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. (DemandMetric) Prioritizing blogging gave companies 13X the ROI compared with companies that…
150 Power Words to Add Some Oomph To Your Copy & Deliver Results
I can guarantee you that this article will be absolutely eye-opening. It will provide actionable, research-backed insight that’s proven to take your marketing copy from mind-numbing to mind-blowing. I know what you’re thinking — “Wow! The language you just used was absolutely electric! I’m totally engaged and emotionally invested! I need to read this article…
10 tips for an awesome and SEO-friendly blog post
As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. If people like and understand an article, they will be much more inclined to share it with others – and that will increase your rankings. So, if you…
Blog post structure: How to set up an easy-to-read text
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your…
Increase blog engagement: 8 tips to boost shares and comments
Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain what this is, why it’s important for SEO…