All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it’s essential for companies to design brand assets that highlight their values, strengths,…
What Are Brand Identity Elements?
Branding is tough. It requires you to truly understand the message you want your business to convey to the world, and to understand your customers and what you want them to take away from your business. One of the key parts of branding is establishing brand elements, and, in this post, we’ll discuss what they are,…
How to craft great page titles for SEO
Writing great page titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google uses to determine the topic of a page. This makes page titles essential to SEO…
The Beginner’s Guide to Brand Pillars
Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. As a millennial born in the early 90s, I grew…
Small business SEO and local search: the ultimate guide
SEO isn’t just for big businesses. As a small company or a local business, there’s a lot you can do yourself to get good results from search. This ultimate guide to small business SEO will help you make the most of local search by walking you through the essential steps. Local SEO vs SEO —…
3 Ways to Leverage Brand Champions for Your Business
In our personal lives, we all want people who champion us. If we’re lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There’s nothing better than having people cheering for you on…
5 Ways to Build a Positive Brand Association [+ Examples]
Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that…
16 Benefits of Branding & Co-Branding
In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding…