Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common...
Category: Content Marketing
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Content Marketing, km-import
8 Tips For Creating a More Effective Case Study – With Examples
Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your...
Content Marketing
The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As our three-part series comes to an end, there’s one last question (or...
Content Marketing, km-import
The 12 Ironclad Rules for Issuing Press Releases
One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online....
Content Marketing
The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The way people shop has radically changed. Back in the day, going shopping...
audit, budget, budgeting, business finances, cash flow, Content Marketing, expenses, nonprofit, small business, target market
Women’s Small Business Month
October is National Women’s Small Business Month and a great time to celebrate those women-owned businesses everywhere! This year marks 32 years since the passage of The Women’s Business Ownership Act of 1988 ending discrimination in lending and eliminating state...
audit, budget, budgeting, business finances, cash flow, Content Marketing, Digital Marketing, expenses, nonprofit, target market
4 Ways to Boost your Nonprofit’s End of Year Giving
Every nonprofit organization knows the end of the year is a critical time to appeal to members, supporters, benefactors, and the like for contributions, to show appreciation, and to build enthusiasm for the future. As BCS’s grant-writing partner, Amanda Garry...
Content Marketing
The Best Blogging Platforms (In-Depth Review)
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions...
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