Did you know that archeologists have traced the origin of the meme back to the year 3 B.C.? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way...
Category: Content Marketing
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Content Marketing
How To Run A Content Audit
Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your...
Content Marketing
4 Tips For Creating Customer-Centric Content To Drive Growth
How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is...
Content Marketing
How Using Emotional Marketing In Content Can Help Drive Way More Sales
Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common...
Content Marketing, km-import
8 Tips For Creating A More Effective Case Study – With Examples
Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your...
Content Marketing
The Surround Sound Series: How We Built A Bespoke Serp Tracker And Measured The Results Of Our New Content Program (Part 3 Of 3)
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As our three-part series comes to an end, there’s one last question (or...
Content Marketing, km-import
The 12 Ironclad Rules For Issuing Press Releases
One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online....
Content Marketing
The Surround Sound Series: How We Created A New Content Marketing Program &Amp; Improved Serp Visibility Beyond SEO (Part 2 Of 3)
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The way people shop has radically changed. Back in the day, going shopping...
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