I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered something super helpful — I can make content calendar templates in Google Sheets....
Category: Content Planning
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How Often You Should Publish Blog, Video, and Social Media Content
As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine...
The HubSpot Blog’s 2022 Content & Media Planning Report [Data]
Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. Until 2020, that is. In the last two years, 99% of content planners, strategists,...
3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning
2021 was a big year for the HubSpot content team. Our team grew, we faced challenges, and we had some fun with experiments. Experiments can teach you a lot about your audience and help you unlock growth opportunities. Here are...
What Is Content Intelligence?
All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020. Unfortunately, no...
What Are Content Managers, and How Do You Become One?
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just...
How to Create a Comprehensive How to Guide [+Examples]
The irony doesn’t escape me that I’m currently writing a “How to” guide on … “How to” guides. Fortunately, I’ve had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites...
How to Create an Editorial Calendar in Google Calendar [Free Templates]
One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?” When we tell them we use an editorial calendar, the next question is often, “Oh, how much...
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