Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure…
What is natural writing?
No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like…
SEO, Schema, and the future of search
Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re…
Holistic SEO: Improve every aspect of your website
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the…
How to get creative with content: An interview with Hannah Smith
With more than 15 years of experience in the industry, Hannah Smith has worked with a range of well-known companies, and her creative work has won multiple awards. She knows her stuff when it comes to creative content. That’s why we decided to pick her brain and ask her a few questions about content strategy…
5 blog topic ideas for your ecommerce site
A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can…
How to get similar pages ranking
Does having multiple similar pages cause problems for SEO? Can you write about the same topic many times and still get all those pages ranking? It can seem like a real conundrum, but there are solutions. In this post, we’ll consider the issues and options for getting multiple posts about the same topic to rank….
UX copywriting: 5 writing tips to improve user experience
At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses solely on creating a good user experience? It’s called UX copywriting. In this blog, we’ll…