Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might...
Category: Content SEO
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Content SEO, Internal Linking, Website Maintenance
SEO basics: What is content pruning?
If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing content? Having many low-performing posts or pages on your website...
Content SEO, eCommerce SEO, SEO Copywriting
How to do SEO for boring products
By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances,...
Content SEO, Keyword research, SEO Copywriting, Site Structure
How to adapt your content SEO strategy
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise...
Content SEO, Video SEO
YouTube SEO in 5 minutes
We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint. YouTube ranking factors There are two core overarching groups into which YouTube ranking factors fit:...
Content SEO, Holistic SEO, Link Building
Link building from a holistic SEO perspective
Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this...
Content SEO, SEO Copywriting
10 copywriting tips for social media
As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers,...
Content SEO, eCommerce SEO, Shopify
How to add a blog to your Shopify store
You’ve just set up your new online store on Shopify. Or maybe you’ve already been on Shopify for a while. Regardless of how new your Shopify store is, you probably want to attract some more people to your website. A...
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