SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword…
How to write better blog posts for your Shopify store
Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Table of contents Main reasons to publish…
5 blog topic ideas for your ecommerce site
A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can…
Black Friday & holiday season SEO 2022: 7 tips to start preparing!
The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now is the time to start planning for the most beautiful time of the year. So,…
Product identifiers like SKU and GTIN are essential for ecommerce SEO
Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you…
How to get ratings and reviews for your business
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how…
How to add global identifiers on variable products with WooCommerce SEO
Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want…
Ecommerce SEO Best Practices: How to Improve Your Ecommerce SEO and What Ecommerce Sites Can Learn From Unicorn Startups
TLDR; SEO Strategy and the ability to capture more organic traffic are becoming increasingly important for e-commerce businesses’ digital marketing strategy as more customers search and shop online over retail. This makes SEO proportionately more relevant for e-commerce so it’s important to know which aspects of SEO are most impactful. This article covers seven e-commerce…