Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can…
![What Is Facebook CBO? Budget Optimization Done Right [Tutorial]](https://no-cache.hubspot.com/cta/default/53/ed40e380-bf04-4fea-b0c3-257696630e08.png)
What Is Facebook CBO? Budget Optimization Done Right [Tutorial]
Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals. There are various types of ads you can run on the platform to meet different needs, like lead generation ads, videos, or carousel ads. However, regardless of the ad you choose…
Boosted Posts vs. Paid Ads: Key Differences and When to Use Each
For many businesses, social media is an intimidating landscape. You know that you need to be on several platforms to reach your audience, but you’re not entirely sure if your content is getting enough organic reach to make the time investment worth it. To add to that, you’ve been collecting followers and page likes for…
Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads
The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possible into the rest of the content on their…
![How to Verify Your Facebook Page in 5 Steps [+ Why You Should]](https://blog.hubspot.com/hs-fs/hubfs/tswift.png?width=1500&name=tswift.png)
How to Verify Your Facebook Page in 5 Steps [+ Why You Should]
The other day, I searched for “Taylor Swift” on Facebook. I was shocked to find hundreds — if not thousands — of Taylor Swifts in the United States alone. Fortunately, I was able to find the mega-pop star’s page easily, with the help of a small blue badge: When searching for a business (or person) on…