When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content meant to drive revenue for your business can seem far from your bottom line. However, 90% of people on Instagram follow at least one business nowadays. To compete with other companies in your…
How Instagram’s New Nudge Feature for Teens Could Impact Marketers or Creators
Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In fact, Meta reports one in three teen girls say Instagram makes their body image worse. Additionally,…
The HubSpot Blog’s Instagram Shopping Report: Data from 500+ Instagram Marketers
In 2022, it’s clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it’s even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580…
The HubSpot Blog’s 2022 Instagram Marketing Trends Report
If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the…
B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]
When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For…
How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too)
Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users. But there’s another big player in the game of short-form video — Instagram Reels, which Instagram launched in 2020 to…
Top Tactics for Instagram Growth in 2022: HubSpot Blog Data
Instagram is a top-rated app, with more than 1 billion global monthly active users. Given the size of its user base, businesses have valuable opportunities on the platform to generate an audience, build a community, and drive sales. To help learn more about how to grow your business on the app and create an engaged…
How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of…