Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic…
Keyword research tools: which ones to use?
If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that…
Keyword research for SEO: the ultimate guide
Keyword research is the first step in the SEO copywriting process and an essential part of your SEO strategy. Before you create your website’s content, you have to find out what search terms your audience uses. Their search terms are your keywords. Based on these keywords you can start writing useful and high-quality content. Here,…
How to choose the right focus keyword
In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do, Yoast SEO will run a check on the content of that page to see if search engines…
Yoast and SEMrush working together
Today we’re announcing something really awesome: Yoast has partnered up with SEMrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Right where you’re writing. Why would Yoast and SEMrush work together? Yoast has a lot of users; 11 million+ websites…
Keyword research for your online store
When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you or your products are solving for…
5 Key Factors Besides Keywords That Are Affecting Your SEO
Listen to this episode on your favorite listening app: If you are focusing all your attention on keywords, then you are doing SEO incorrectly. I am not implying that keywords are no longer an essential search engine optimization factor for ranking higher on Google. What I am saying is there are other…
Why you should use synonyms and related keywords
Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you use it over and…