Category: Marketing Automation

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to…

A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various…

There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. However, these options can be overwhelming, especially if your business isn’t…

As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over…

Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course! The life of a marketer or business owner is busy. Your brain is constantly swirling with ideas, which doesn’t help you get to the bottom of your never-ending task list. Believe me — as…

We’ve talked about it before, but diversity, inclusion, and belonging shouldn’t be about filling a quota. Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds. One way to do this is by using inclusive language. Whether it’s intentional or not,…