What’s one of the worst mistakes you can make as a business owner or marketer? Relying too much on your own ideas and opinions. In fact, studies consistently show there are gaps between what marketers think consumers want and what consumers actually want. The best way to get a true read on your audience? Online…
16 Simple, Meaningful Mother’s Day Marketing Ideas
Confession: I feel a little guilty writing this post. Why? Because the original creator of Mother’s Day, Anna Jarvis, became disgusted with the holiday for its becoming so commercialized—yes even back in 1920—that she dedicated much of her life legally campaigning against the holiday. And here I am, writing a post about Mother’s Day marketing…
How to Ask for Reviews (With Examples & Templates!)
To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. Not to mention that reviews are the top…
27 Restaurant Marketing Ideas: How to Market a Restaurant
The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 27 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! Table of contents How to market a restaurant Restaurant marketing strategies Restaurant marketing…
10 Digital Marketing Trends for 2022 (From 30 Businesses Like Yours)
With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s to come in the new year, we asked 30…
The 50 Best Marketing Tips, Tricks, & Hacks We Revealed This Year—in Every Category
Call me biased (I’m the editor) but the WordStream blog is, well, pretty good. We share content on digital marketing that readers can’t get anywhere else—and a lot of it. Like 381,600-ish word’s worth of it this year. This, I found, equates to reading the first three and a half books of Harry Potter. Now…
The 21 Best Marketing Podcasts to Listen, Learn & Laugh in 2022
In the never-ending quest to sell your products and services, it’s important to keep up with today’s marketing best practices. One of the best ways to stay in the loop is through listening to podcasts, and to help you in that regard, this article outlines some of the best and most popular marketing podcasts for…