Category: Marketing Reporting

You’ve probably heard that it’s crucial to keep a full, flowing funnel for a business. But what does this mean, and how do you know when you’re on the right track? Funnel reporting is key to understanding the inner workings of your business. With a detailed funnel report, you can see where customers are at…

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent campaign, it’s undeniable that data is integral to all marketing tasks and roles. The Global Director of Analytics at HubSpot, Bridget Zingale, says, “Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed…

When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use? Well, that’s when a custom reporting tool comes in…

When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar. As a marketer, instead…