Category: Marketing Strategy

How Daily Harvest Earned $250 Million in Revenue in Just 5 Years of Business

How Daily Harvest Earned $250 Million in Revenue in Just 5 Years of Business

In just 5 years, Daily Harvest, which provides healthy, easy-to-prep meals to customers based on algorithmic flavor preferences, disrupted the food industry and earned more than $250 million in revenue. And, even before the acceleration in home food deliveries in 2020, the health and sustainability-conscious brand had already raked in $43 million in funding from investors…

18 of the Best Marketing Techniques for 2021

18 of the Best Marketing Techniques for 2021

Perhaps you’ve spent the last quarter performing a SWOT analysis on your marketing efforts and identifying your priorities as you grow your brand. Maybe you’ve even built your entire marketing strategy. It’s good to know what your goals are and have a big-picture understanding of how you’ll achieve them. After all, there’s no point in…

The Complete Guide to Lifecycle Marketing

The Complete Guide to Lifecycle Marketing

Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there’s a strategy that includes all of these and more. It’s called lifecycle marketing, and it’s how companies attract and retain customers beyond that impulse…

What Is Strategic Marketing?

What Is Strategic Marketing?

Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However, since marketing helps you attract people to your business, it’s essential to know how to…

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