Category: Marketing Strategy

In just 5 years, Daily Harvest, which provides healthy, easy-to-prep meals to customers based on algorithmic flavor preferences, disrupted the food industry and earned more than $250 million in revenue. And, even before the acceleration in home food deliveries in 2020, the health and sustainability-conscious brand had already raked in $43 million in funding from investors…

You can apply marketing strategies all day, but if they aren’t effective, those efforts don’t matter in the long-term. Measuring marketing effectiveness is crucial to improving your go-to strategies over time. Are your methods hitting KPIs? Are they helping your clients reach short- and long-term milestones? Use each campaign to learn and grow. By measuring…

Perhaps you’ve spent the last quarter performing a SWOT analysis on your marketing efforts and identifying your priorities as you grow your brand. Maybe you’ve even built your entire marketing strategy. It’s good to know what your goals are and have a big-picture understanding of how you’ll achieve them. After all, there’s no point in…

Next time you open Netflix, I want you to try something. When you see your tailored suggestions, as the platform starts the video right where you left off on your iPad, stop and take note of that experience. How do these experiences actually make you feel? Does the device handoff give you a rush of excitement…

Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there’s a strategy that includes all of these and more. It’s called lifecycle marketing, and it’s how companies attract and retain customers beyond that impulse…

Hulu gave us “The Handmaid’s Tale,” then gave us “Little Fires Everywhere.” So, personally, I don’t need another reason to love the streaming platform. But if I had a small business, I would have just gotten one. In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed for smaller advertisers with limited…

Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However, since marketing helps you attract people to your business, it’s essential to know how to…

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. There also has to be underlying elements to help establish the aforementioned characteristics. And…