Category: Marketing Strategy

Everything You Need to Know About Webinar Marketing

Technical Marketing: Best Practices and Career Tips

You’ll need a solid technical marketing strategy if you sell a complex product or service. This type of marketing requires a firm understanding of the technical aspects behind your product. You’ll also need to communicate complex processes clearly. Without technical expertise, your marketing team will have a difficult time developing content that resonates with your…

What's a Marketing Audit? [+ How To Do One]

What’s a Marketing Audit? [+ How To Do One]

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and…

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It's Not Just a Marketing Phrase: 3 Ways to Deliver on Being a "Purpose-Driven Brand"
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It’s Not Just a Marketing Phrase: 3 Ways to Deliver on Being a “Purpose-Driven Brand”

We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose.  And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight…

How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world. According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report…

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