Category: Marketing Strategy

Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal. Sure, you can delegate some of the work, but it also means you’re responsible for getting multiple…

The only constant in the world of marketing is that things are always changing. And, if you’re a marketer, business leader, or entrepreneur aiming to plan an effective 2022 strategy that puts you far ahead of your competitors, you probably want to know: Which trends are marketers leveraging today? And, which do they plan to…

What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then…

In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown. IBM ran a study in 2020 on consumer behavior and found that 57% of consumers are willing to change their shopping habits to be more environmentally…

Have you ever heard of the law of attraction? It sounds ‘woo-woo’ but stay with me here. It’s a philosophy that means we can attract into our lives whatever we’re focusing on. More simply put, positive thoughts will naturally bring positivity your way. Organic marketing works similarly. The goal is to naturally attract your audience…

In just 5 years, Daily Harvest, which provides healthy, easy-to-prep meals to customers based on algorithmic flavor preferences, disrupted the food industry and earned more than $250 million in revenue. And, even before the acceleration in home food deliveries in 2020, the health and sustainability-conscious brand had already raked in $43 million in funding from investors…

You can apply marketing strategies all day, but if they aren’t effective, those efforts don’t matter in the long-term. Measuring marketing effectiveness is crucial to improving your go-to strategies over time. Are your methods hitting KPIs? Are they helping your clients reach short- and long-term milestones? Use each campaign to learn and grow. By measuring…

Perhaps you’ve spent the last quarter performing a SWOT analysis on your marketing efforts and identifying your priorities as you grow your brand. Maybe you’ve even built your entire marketing strategy. It’s good to know what your goals are and have a big-picture understanding of how you’ll achieve them. After all, there’s no point in…