Category: Marketing Strategy

Hulu gave us “The Handmaid’s Tale,” then gave us “Little Fires Everywhere.” So, personally, I don’t need another reason to love the streaming platform. But if I had a small business, I would have just gotten one. In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed for smaller advertisers with limited…

Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However, since marketing helps you attract people to your business, it’s essential to know how to…

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. There also has to be underlying elements to help establish the aforementioned characteristics. And…

Did you know that 49% of global respondents say they’re inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? Additionally, consumers are willing to open their wallets for products that are organic (41%), made with sustainable materials (38%), or deliver on socially responsible claims (30%). In…

The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new…

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to…

Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn’t have access to the customer data in their CRM. They needed to change some of the copy on their homepage, but their developers couldn’t fit it into their next sprint….

In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic. Not only did the pandemic force people to live and work strictly from home, but it also put a financial burden on many households and businesses. Now, as the holidays approach, both physical and online business owners…