Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into the same audience, thinking they can appeal to both. Don’t make this mistake. Gen Z and Millennials share some things but are still two completely different demographics. Don’t believe me? Well, here’s…
The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted…
The Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy [HubSpot Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s…
The State of Consumer Trends [Data from 1000+ Consumers]
As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends. But, as marketers, knowing your buyer persona — and what motivates them — is absolutely vital. To help both marketers and business professionals alike, we surveyed over 1,000 consumers across the U.S., talked…
How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to…
How Web3 Technology Will Impact the Future of Consumer Trends [Expert Insights]
Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph. After she signed my poster, I hung it up in my bedroom, where it felt like my most prized possession. Because, although plenty of other people had Selena’s autograph — no one had this specific one. It was…
How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So…
How Consumer Spending Habits Could Change in 2021 [New Data]
As businesses and economies closed down due to the COVID-19 pandemic in 2020, consumers also tightened up their budgets. According to data from McKinsey, most consumers were more conscientious about purchases than before the pandemic. Because of this, most households primarily budgeted around essential products and services. But, now, as economies begin to swiftly reopen…