Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a…
How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns
Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t…
5 Types of Marketing Organization Structures That Will Fuel Your Growth
Successful marketing requires a focused strategy and an outstanding team to bring it all together. However, introducing an effective marketing organization structure can take your business to the next level. With a solid marketing structure in place, your staff knows exactly what is expected of them. With everyone clear on their jobs and their roles…
Outsourcing To Get More Done
Outsourcing to get more done: Practical tips on finding talent Meeting all business demands on your own, even as a 10x business owner, is impossible. That is why outsourcing is such valuable talent. Outsourcing may help both large and small organizations, but only if the problems associated are minimized. In this article, we will discuss…
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7 Strategies That Will Get Powerful Results for Your Marketing and Sales Teams [Free Webinar on May 24th]
Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing? If your sales and marketing teams aren’t working well together, you’re not alone. According to LinkedIn, 93 percent of sales and marketing professionals say their company has issues with alignment,…
How To Use Welcome Pops and Exit Pops
What Are Welcome Pops and Exit Pops? Welcome popups are quite effective, although they are frequently ignored. Whether you’ve used them before or not, keep reading to learn more about how they operate and how you can use them to grow your email list. What is a Welcome Popup? A welcome popup is an overlay…
Benefits of Using Storytelling In Copywriting
Storytelling in Copywriting A storytelling approach used in copywriting is narrating the core message of a company or its goods in order to engage and fascinate the audience. Storytelling is a great tool for infusing emotion into copy and for creating vivid images of the benefits that a product or service provides its customers. It…
How To Write Emails That Are Easily Readable
How to Write Emails That Are Easily Readable Emails are now considered to be a critical component of most firms’ marketing strategies. It’s simple to create an email and send it to your subscribers, but finding emails that are easy to read these days might be difficult. The good news is that drafting understandable emails…