Category: Paid Ads

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your...

Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international...

There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users. Spotify now has 34 percent...

With over 55 million listeners, Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can,...

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s...

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales.  But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses...

Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together.  What Is Header Bidding? Header bidding is...

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? You’re not alone. It’s tough making a Facebook ad that stands out, appeals...