Category: Paid Ads

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing.  If you’ve been looking for ways…

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics…

Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target…

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales….

Did you know that the average American sees over 5,000 ads per day? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models….

Some days, getting customers interested in your local dental business can feel like an uphill battle.  There’s a good chance you’ve been curious about how to develop a robust online presence. Whether you don’t know where to start or you’ve struggled with outshining your competitors, the process of building your online presence can seem daunting….

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions…

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing.  It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you….