It’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average. But how do you...
Category: Paid Search Marketing
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Paid Search Marketing
3 Key Questions to Determine if Performance Max Is Right for You
Performance Max (PMax) launched at Google Marketing Live (GML) 2021 and has received a mixed response. Some see great results and others struggle with the mixed-bag performance caused by lack of control. Understanding whether PMax will serve your account well...
Paid Search Marketing
PPC Campaign Testing: The Dos & Don’ts to Turn Risks into Rewards
There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these is testing. This adherence (and some might conclude, obsession) with data is not confined...
Paid Search Marketing
Why Your Non-Ecommerce Business Should Set Conversion Values (& How)
The days of just using individual conversions are long past. All ad platforms now encourage advertisers to embrace and leverage conversion values. Take Google Ads, for example: Max conversion value is one of the only bidding options for PMax campaigns...
Copywriting, Paid Search Marketing
12 Eye-Catching Google Ads Examples & How to Copy Them
In the world of online advertising, display and social ads are the glamourous ones. They provide ample room for creativity with your copy and imagery, you can mix and match branding elements, and each ad has its own personality. With...
Industry News, Paid Search Marketing
6 Google Ads Updates That Are Happening Now (+What You Need to Do)
I know everyone says this, but, sometimes it feels like Google really can read our minds. Just when you’re thinking “Wow, I haven’t seen any Google Ads updates in a while! Maybe we’re off the hook for this season…” a...
Paid Search Marketing, Reporting & Analysis
What’s a Good Click-Through Rate For …
Is your click-through rate good, or good enough? This is a really common question, but unfortunately the answer to “What is a good click-through rate” will vary depending on a number of factors, including your industry and keywords. Additionally, in...
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