Category: Presentations

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. Considering the popularity and effectiveness of visual content in marketing today, you shouldn’t throw in the towel…

Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals, even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem. Part of the presentation platform’s popularity stems from its familiarity — many organizations still run Microsoft-first IT software…

A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking. Creating a presentation that effectively achieves your objective requires time, lots of practice, and most importantly, a focused message. With the right approach, you can create a…

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my professional life. I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good…

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test….