TLDR: It’s important to consider how local or national your SEO strategy should be to maximize your SEO investment. This ensures you are properly aligning your content, site structure, and keyword strategy effectively. Before you create content for a...
Category: SEO Strategy
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Enterprise SEO, Multi-Location Brand SEO, SEO Project Management, SEO ROI, SEO Strategy
How to Create an SEO Strategy (non-technical version)
TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions...
Content Writing Services, Forecasting, SEO Budget, SEO Costs, SEO ROI, SEO Strategy
Building a Budget for SEO: How Much Does SEO Cost?
If you are looking to know what amount of your digital marketing budget should be spent on SEO and how to spend your SEO investment, this is for you. We’ll cover the steps for building an SEO budget, the different...
SEO Strategy
7 Ways SEO & PPC Can Work Together in 2021
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t...
SEO Strategy
What is a website taxomomy?
While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called...
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