Category: SEO

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Many businesses aim for their websites to rank highly in search engines, but it’s a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO). You might remember when Google’s featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet’s goal is to provide…

How to Choose The Right Technical SEO Agency

How to Choose The Right Technical SEO Agency

Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic….

The 4 Best Technical SEO Companies of 2020

The 4 Best Technical SEO Companies of 2020

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO.  Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about.  URL structuring, robots.txt, redirect codes, canonical tags,…

How Core Web Vitals Affect Google’s Algorithms

How Core Web Vitals Affect Google’s Algorithms

While we spend a lot of time focusing on keyword optimization, mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide,…

How to Find and Fix 404 Errors

How to Find and Fix 404 Errors

Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site. That means finding and fixing 404…

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