Do you need a little help improving your rankings? Then you could use the services of an SEO consultant. Chances are you already know the basics of SEO, but are maybe struggling to get the results you want, especially with all the other work you have on your plate. An SEO consultant could be the…
What Are Canonical Tags?
Itching to learn about canonical tags? First, let me explain why they’re relevant to your website ranking. There’s been a longstanding belief that Google penalizes duplicate content. In case you haven’t already heard, that’s not strictly true. As Google search advocate John Muller explains: “…it’s not so much that there’s a negative score associated with…
What Is Search Intent?
Have you been racking your brain trying to gain better visibility on Google? Chances are you’ve probably heard the term ‘search intent’ or keyword intent, or user intent, as some call it, while figuring out your basic SEO strategy. Whatever your preferred term, it all comes down to the same thing: when a person conducts…
Local SEO Keyword Research (Step-by-Step Guide)
Have you heard the line ‘ if you build it, they will come’? In case you don’t know, it’s from the late 80s Kevin Costner movie ‘Field of Dreams.’ It’s an inspiring quote, but when local business owners set up their websites, it doesn’t really hold true. They believe once they’re set up online, prospects…
On-Page SEO in 2022 (Checklist Included!)
Ever noticed a change in your SEO rankings for better or for worse, even though you didn’t make any major changes? This may be Google at work. Over the past few years, Google has released several updates to their search engine algorithm, with Panda, Penguin, and Hummingbird being some of the biggest. Those updates set augmented rules on how…
SEO Certifications: Are They Worth It?
Want to learn more about SEO? There’s a good chance you’ve seen dozens of SEO certification courses, ranging from offerings from top SEO platforms like Semrush to “experts” you’ve never heard of. If you’re unsure if an SEO certification is right for you—or are struggling to figure out which course is the right fit—you’re in…
SEO vs. SEM: The Differences Explained
These terms are two of the most important in the digital landscape, but what makes them different? As you may have guessed, the “SE” portion in SEO and SEM are the same. Everything pertaining to search engines (SE), such as traffic quality and quantity, falls into that SE category. Since there are 3.5 billion Google…
What Is Search Engine Marketing?
What if I told you there’s a simple way to get noticed online that anyone can use? Have you guessed what I’m talking about yet? It’s search engine marketing. Although it’s sometimes confused with SEO, SEM marketing relates to your paid advertising efforts like Google Ads to improve the visibility of a website or product…