Category: SEO

Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition? Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization. The phrase “spying” tends to have a negative association but it’s really one of the best ways to…

As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear…

Image SEO – How to be the Image SEO King and optimize your images for Search By Chris Giles –  the Image SEO King himself Always make use of images Images, when used correctly, can help readers understand your content. The old adage “a picture is worth a thousand words” may not apply to Google,…

As a small business, ranking for keyword terms can be difficult. With larger, more resourced businesses targeting those same terms, it can seem impossible to nudge your way to the top of the search engine results pages (SERPs). How are small businesses expected to rank highly on SERPs? Fortunately, with the use of local SEO,…

Consumers want to connect with local businesses. According to Google, searches including “near me” are increasing by 500 percent year on year. What’s more, 81 percent of consumers used Google to search for information on local businesses in 2021. What does this mean for digital marketers? Well, if you’re hoping to reach local consumers, then…

The number one search result on Google receives more than 39 percent of all clicks. This means if someone searches for your targeted keyword phrase, four out of ten people will click the first result and ignore everything else. Imagine what an impact it would have on your business if you could rank first for…

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from…

We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh! Like a game of “down low, too slow”, this website behavior makes us feel slow and frustrated. Fortunately, website…