Category: Social media marketing

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%),...

Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it's easy to get lost in the crowd. Enter your secret weapon —...

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover...

When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media...

What's better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don't? Ultimately, the goal of social media is to generate revenue. If your followers don't engage with your posts, they won’t engage with your...

TikTok. Clubhouse. Twitch. These are just some of the many new social media apps we’ve seen grow in popularity over the past year — and that’s along with all the ‘oldies but goodies’ like Instagram, Facebook, and Twitter. The expanding list...

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. In fact, as of 2021, social media is now the #1 channel used by marketers. But with all that Tweeting,...

When you think of online shopping destinations, Twitter may not be the first place that comes to mind. However, with ecommerce sales continuing to rise due in part to the COVID-19 pandemic, social platforms want in on the action. On...