Category: Social media marketing

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this...

TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require...

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re...

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social channels. For instance, if you're selling retirement homes, it's safe...

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is...

Back in July, Mark Zuckerberg announced a change to Facebook's news feed — it's been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions...

In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to...

Did you know TikTok is the most engaging social media app with an average user session of almost 11 minutes? Now add to the mix a staggering 1.2 billion monthly users. To state the obvious, TikTok is dominating the social...