Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text...
Category: Social Media
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Which Social Media Sites Really Matter and Why
Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you...
Social Media
8 Useful TikTok Marketing Tactics
Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re...
Social Media
Social Media Marketing Consulting
Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your...
Social Media
How to Find Instagram Influencers
It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users, and more than half of them use the platform every day. US businesses also love the social channel,...
Social Media
A Comprehensive Guide to Pinterest SEO
Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you...
Social Media
9 Ways to Improve Organic Reach and Beat the YouTube Algorithm
As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results, without an understanding of the YouTube algorithm, SEO...
Local Marketing, Local SEO, SEO, Social Media
7 Social Media Changes You Must Make in this COVID-19 World
Between stay-at-home orders, mask mandates and the general fear accompanying a pandemic, fewer people are willing to venture out into the world right now. For brick-and-mortar small businesses, that means fewer opportunities for face-time with customers. Many small businesses have...
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