As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them...
Category: Social Media
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Social Media
TikTok Shopping: What You Need To Know
Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are...
Social Media
How To Use Twitter Campaign Planner
You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped. It’s a waste...
km-import, Social Media
How to Use a Business Pinterest Account For Marketing and Brand Growth
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins, which means this...
Social Media
How to Use Meta Business Suite (Formerly Facebook Business Suite)
Businesses spend nearly 115 billion dollars on advertising across Meta (formerly Facebook) platforms. Why? Because it works! Plus, Meta offers great tools that make it easy to manage and track your business accounts. Are you having issues managing your Facebook...
Social Media
20 Secrets to Boost Your Facebook Organic Reach
Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not anymore. Social media referrals have stagnated at around 5 percent of all traffic for years. The...
Social Media
Instagram Marketing Guide: 10 Tips That Actually Work
Do you want to learn Instagram marketing? Well, before I teach you and give you some Instagram marketing tips, let me first give you an overview of Instagram as it will help you. Since its creation, it has grown into...
km-import, Social Media
What is an Influencer: Types, Examples, & How Much They Make
If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media. For most brands, they are part of a core marketing strategy that...
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