Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 85% of the search market share. But that popularity makes it the most challenging search engine...
Category: Technical SEO
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Crawl directives, Technical SEO
Bot traffic: What it is and why you should care about it
Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to...
Crawl directives, SEO Basics, Technical SEO
SEO basics: What is crawlability?
Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything...
Crawl directives, Software releases and updates, Technical SEO, Yoast SEO, Yoast SEO Premium
Yoast SEO reduces your site’s carbon footprint with crawl optimization
Today, we’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few...
404 Errors, HTTP headers, Technical SEO
HTTP status codes and what they mean for SEO
HTTP status codes, like 404, 301, and 500, might not mean much to a regular visitor, but they are incredibly important for SEO. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These...
Google algorithm, Site Speed, Technical SEO
Google PageSpeed Insights helps make your site faster
As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your...
Holistic SEO, Site Speed, Technical SEO, WordPress
How to speed up your WordPress website: 12 tips to start optimizing website for speed
We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal...
Holistic SEO, Mobile SEO, Schema.org, Site Speed, Site Structure, Technical SEO, User eXperience (UX)
SEO in 2023: Your chance to shine!
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential...
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