As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your...
Category: Technical SEO
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Holistic SEO, Site Speed, Technical SEO, WordPress
How to speed up your WordPress website: 12 tips to start optimizing website for speed
We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal...
Holistic SEO, Mobile SEO, Schema.org, Site Speed, Site Structure, Technical SEO, User eXperience (UX)
SEO in 2023: Your chance to shine!
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential...
Site Speed, Technical SEO
How to check page speed: tools and suggestions
Page speed is one of the factors which determines whether you get a good ranking in Google. Page speed is a ranking factor, and its importance keeps growing. In this post, we’ll discuss how to check your page speed and which...
Technical SEO
Full List of Meta Tags, Why They Matter for SEO & How to Write Them
Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO. On the other hand, they can negatively affect your website’s SEO ranking if written improperly. Let’s discover what meta...
Content SEO, Holistic SEO, Technical SEO, User eXperience (UX)
Holistic SEO: Improve every aspect of your website
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands...
eCommerce SEO, Rich Snippets, Schema.org, Shopify, Technical SEO
How to get ratings and reviews for your business
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking...
Crawl directives, Google Search Console, Technical SEO
Is your site the victim of internal site search spam?
Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time...
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