Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO. On the other hand, they can negatively affect your website’s SEO ranking if written improperly. Let’s discover what meta...
Category: Technical SEO
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Content SEO, Holistic SEO, Technical SEO, User eXperience (UX)
Holistic SEO: Improve every aspect of your website
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands...
eCommerce SEO, Rich Snippets, Schema.org, Shopify, Technical SEO
How to get ratings and reviews for your business
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking...
Crawl directives, Google Search Console, Technical SEO
Is your site the victim of internal site search spam?
Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time...
Google Search Console, Technical SEO, XML Sitemap
What is an XML sitemap and why should you have one?
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if your internal linking isn’t...
Technical SEO
Hosting guide: how to pick the right host for your site
Do you want to start a blog or online store? Then you’ll need a website. But did you know you’ll also need web hosting if you want to start your own website? There are many aspects to web hosting. You...
Schema.org, Technical SEO, Yoast SEO Premium
Meet the front-end SEO inspector in Yoast SEO Premium
Yoast SEO Premium has a new feature that helps you quickly check your SEO settings. The front-end SEO inspector is designed to help you do just that — inspect the metadata your post outputs right from the front end. You...
Schema.org, SEO Tools, Technical SEO, Yoast SEO Premium
Yoast SEO Premium 19.1: new front-end SEO inspector
If you’ve been following our releases, you might notice that we’ve been pumping out a lot of new features recently. Continuing that momentum, we’re releasing yet another feature: the front-end SEO inspector. This tool allows you to quickly and intuitively...
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