Category: Uncategorized

An “accidental ranking” is just what it sounds like: a term you’ve ranked for without even trying.  Not all accidental rankings are useful, but you’ll find some that turn into some of your strongest local rankings once you start trying...

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master...

The best people to help you get more customers are your current and past customers.  They give you referrals, reviews, results you can showcase, and more.  The second-best people are your almost-customers.  They give you intel you won’t get anywhere...

Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to increase website traffic over time? Luckily, there are loads of...

SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands...

Google’s local map is a bewildering place for a business owner (or marketer), especially when you try to figure out why some Google Business Profile pages run into trouble and others don’t.  Half the time there’s no clear rhyme or...