We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.). Everything’s subject to change in about 5 minutes. For all I know, maybe my advice here will have the shelf life of...
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Heavy Content-Pruning Is a Bad Move for SEO (Usually)
Some pages, posts, or other “content” on your site haven’t helped your rankings much – definitely not in Google Maps, and not even in the organic results. Even worse, all of that so-called content just bugs you. It may have...
Accidental Rankings: Little Mutations That Can Help Your Local SEO Big-Time
An “accidental ranking” is just what it sounds like: a term you’ve ranked for without even trying. Not all accidental rankings are useful, but you’ll find some that turn into some of your strongest local rankings once you start trying...
Make space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master...
Almost-Customers Are Local SEO Gold
The best people to help you get more customers are your current and past customers. They give you referrals, reviews, results you can showcase, and more. The second-best people are your almost-customers. They give you intel you won’t get anywhere...
How to track website traffic: how many people are visiting your site?
Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to increase website traffic over time? Luckily, there are loads of...
Does Quora work for marketing?
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands...
5 Crazy Phenomena in Google Business Profile Page Suspensions
Google’s local map is a bewildering place for a business owner (or marketer), especially when you try to figure out why some Google Business Profile pages run into trouble and others don’t. Half the time there’s no clear rhyme or...
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