Category: Uncategorized

The 2026 Local Search Ranking Factors survey is as full of insights as ever.  It was published yesterday, over at Whitespark.  (As always, a big thanks to Darren for organizing it and herding the cats.) If you do nothing else...

Scrawny pages get a bad rap.  Certain types of low-content pages, when employed wisely, can fill gaps in your business’s SEO armor.  They can rank not only in the organic results, but also in the Google Maps 3-pack results, and...

The message from this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize, and measure SEO. This is not just a slate of updates, but a signal to rethink impressions, content creation, and tooling...

Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis.  Where and how do you even check your visibility?  How should you size up competitors?  What are realistic...

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect...

We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.).  Everything’s subject to change in about 5 minutes.  For all I know, maybe my advice here will have the shelf life of...

Some pages, posts, or other “content” on your site haven’t helped your rankings much – definitely not in Google Maps, and not even in the organic results.  Even worse, all of that so-called content just bugs you.  It may have...

An “accidental ranking” is just what it sounds like: a term you’ve ranked for without even trying.  Not all accidental rankings are useful, but you’ll find some that turn into some of your strongest local rankings once you start trying...