Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis. Where and how do you even check your visibility? How should you size up competitors? What are realistic...
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HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect...
Easy Win for AI Local SEO: a Strong “Why Choose Us” Page on Your Site
We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.). Everything’s subject to change in about 5 minutes. For all I know, maybe my advice here will have the shelf life of...
Heavy Content-Pruning Is a Bad Move for SEO (Usually)
Some pages, posts, or other “content” on your site haven’t helped your rankings much – definitely not in Google Maps, and not even in the organic results. Even worse, all of that so-called content just bugs you. It may have...
Accidental Rankings: Little Mutations That Can Help Your Local SEO Big-Time
An “accidental ranking” is just what it sounds like: a term you’ve ranked for without even trying. Not all accidental rankings are useful, but you’ll find some that turn into some of your strongest local rankings once you start trying...
Make space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master...
Almost-Customers Are Local SEO Gold
The best people to help you get more customers are your current and past customers. They give you referrals, reviews, results you can showcase, and more. The second-best people are your almost-customers. They give you intel you won’t get anywhere...
How to track website traffic: how many people are visiting your site?
Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to increase website traffic over time? Luckily, there are loads of...
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