Category: Uncategorized

Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis.  Where and how do you even check your visibility?  How should you size up competitors?  What are realistic...

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect...

We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.).  Everything’s subject to change in about 5 minutes.  For all I know, maybe my advice here will have the shelf life of...

Some pages, posts, or other “content” on your site haven’t helped your rankings much – definitely not in Google Maps, and not even in the organic results.  Even worse, all of that so-called content just bugs you.  It may have...

An “accidental ranking” is just what it sounds like: a term you’ve ranked for without even trying.  Not all accidental rankings are useful, but you’ll find some that turn into some of your strongest local rankings once you start trying...

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master...

The best people to help you get more customers are your current and past customers.  They give you referrals, reviews, results you can showcase, and more.  The second-best people are your almost-customers.  They give you intel you won’t get anywhere...

Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to increase website traffic over time? Luckily, there are loads of...