How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are...
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21 Local SEO Moves & Situations I Have Never Seen a Business Penalized for
All kinds of actions and events can set you back in the Google Maps 3-pack, the organic results, or both: Google Business Profile pages that get removed, having a location in the same building or complex as a bunch of...
Marketers Calling Attention to Bulls#%t, As Usual
Except this time the bullshit is not some miracle DTC kitchen gadget or a $250 course on how to rank #1 in Google. The bullshit I want to call attention to just happened at the United States Supreme Court when...
Introducing NPD Canada
As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada. ...
SEO for Directory Websites: Name Consistency Theory
TL;DR – Local SEO Guide recently conducted research on three local business Directory websites. Our goal was to find new ways that directory websites could increase rankings and visibility with the traffic generated from user searches for listings in the...
Google Throws More Reviews into the Filter Van
In recent days a couple of clients and others have told me of increased filtering of Google reviews – as in they see fewer reviews by the day on their Google Business Profiles, and for no clear reason. Google has...
How to Measure Social Media Marketing ROI [with Expert Advice]
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment...
Meet Yoast’s new leadership team!
Today, we proudly present Yoast’s new leadership team. The past year has been quite the year at Yoast. Big things happened at our beloved company. As the icing on the cake, we’d now like to introduce our new leaders to...

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