In the past couple of years, I’ve heard many local SEOs and a few hands-on business owners make a comment to the effect of, “Google Maps doesn’t approve anti-spam edits anymore.” There’s more than grain of truth to that. Google...
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Realistic Rankings Radii in Local SEO
Often I’m asked a question like, “How can I rank within a 40-mile radius of my business for ?” Or maybe it’s a 10-mile radius, or a 70-mile one, or a ring of suburbs. The point is there’s a specific...
What Is PDCA? Understanding the Plan-Do-Check-Act Method
No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs. This process of change isn’t optional. It’s...
Local Search Rankings Dropped? Follow These 10 Most-Useful Troubleshooting SOPs
You’ve got to figure this out soon, or at least start moving in the right direction. It was a big rankings drop, and one that will cut into business sooner or later. You don’t want general advice, but you also...
The 10 Biggest PPC Stories of ’21 (& What to Do in ’22)
Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly,...
You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?
“Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local. You might also have that concern if you’re thinking about wheeling out a service or...
11 Creative Holiday Greeting Messages to Send to Your Customers (+Templates!)
To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you...
Black Friday sale weekend: Go green with sustainable SEO
This year’s Black Friday sale at Yoast is all about going green. Getting green bullets in order to outrank those competitors in the search engines! And, going green also has to do with sustainability. How do you keep doing SEO in an efficient and...
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