Category: Uncategorized

When something important happens in your business, it’s common to write a blog post, share the news on social media, and even spread the word through email. These are great, but one thing businesses often forget is the press release....

Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer…well…let’s just say it wasn’t my favorite task. That’s why the spirit in the sky created marketing templates. When...

Instagram marketing can be a hit or miss. Especially as you start implementing your social media strategy, it might take a while for your posts to start performing well. When it does, your first instinct is to figure out what...

Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are...

Recently, I set an iPhone time limit on my social media use to "45 minutes". I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes,...

When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in...

Business owners, SEOs, and others refer to good local search rankings as high and bad rankings as low, but they don’t look at whether their rankings are thick or thin.  If you just turn your head to the side 90...

Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations...