Phoenix, AZ: RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, are thrilled to announce that the companies are merging effective Oct. 1, 2024. This strategic union combines nearly 30 years of expertise from both companies, unifying under the RYNO Strategic Solutions brand, creating an unrivaled…
50 Ways Local SEOs Can Earn Their Keep
An SEO can become your trusted consigliere, an all-star utility player, lowbrow ruffian fixer, or some combination of those and more, if only you know the range of tasks that he or she might be able to handle for you or help you with. They may not be good at everything, and you may not…
Fresh Edits: a Hidden Advantage in Google Maps Spam-Reporting
When you’re trying to clean up a competitor’s dirty Google Business Profile page, it’s not enough just to be right: You also need to make your move at the right time. When’s the right time to send in a “suggest an edit”? It’s (1) as soon as you notice a problem, (2) as soon as…
Recovery Times from Local SEO Mishaps: a Quick Summary
If you break a leg, how long will you need to be in crutches, and how long before you can run? If you smash your pinky finger, when can you play Chopin again? If you throw out your back, how long until you can attempt a new personal record in the caber toss? The answer,…
Local Links vs. Industry Links for Local SEO: Which Is More Likely to Stick?
If you want to rank more than a klick or two from your perimeter, you’ll need a few links – from other sites to your site. Most of those sites should be relevant to what you do, where you are, or both. Those links probably don’t need to be hard to get, you won’t need…
12 Kinds of Growth in Local SEO
You don’t just want to become easier to find: you want to be harder to avoid. Higher rankings make you more visible, but alone they don’t make you unavoidable. Your goals will require more than that. You need multiple ways to advance your goals, and not just 1 or 2. It’s like how there’s not…
Local SEO According To The Leaked Google API Documents
As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs we can identify. Here is a summary of 271 Google API Docs and 461 attributes…
Store Locator SEO Case Study – Simple But Effective
In our Ultimate Guide to Store Locators, we talked about how adding a basic set of State > City > Location internal links to search-only store locators can improve SEO performance for the Location Pages. A search-only locator page usually includes a store locator map and/or store finder that searches a number of locations to…