As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs we can identify. Here is a summary of 271 Google API Docs and 461 attributes…
Store Locator SEO Case Study – Simple But Effective
In our Ultimate Guide to Store Locators, we talked about how adding a basic set of State > City > Location internal links to search-only store locators can improve SEO performance for the Location Pages. A search-only locator page usually includes a store locator map and/or store finder that searches a number of locations to…
Using Local Pack Grid Rankings for Competitive Local SEO Analysis
Local grid rankings reports have been a great local SEO tool for a while. They can give you a sense of how a business ranks across various areas of a city, county, etc. Here’s an example of BrightLocal’s grid rank report: We found these reports so useful, we built our own uglier version in Looker…
The N.A.P. Hunter Chrome Extension is Back!
Hey Local SEOs! In 2014, LSG released N.A.P. Hunter, a free Chrome Extension that enabled you do to run several standard local business NAP (Name, Address, & Phone Number) queries at once, then export the Google results into a CSV. At its peak, N.A.P. Hunter had more than 4,000 regular users. It broke a few…
Photos & Local SEO: Simple Ways to Put More Notches on Your Belt with Images
The biggest problem with most advice on “image SEO” is it focuses too much on what images you should take and how you should take them. Often that advice rests on an assumption that you’re in a photogenic line of work, where it’s both easy and wise to take photos of what you offer and…
Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business
In your effort to get reviews that grow your cred and your business, it’s easy to get stale. You ask the same people, in the same way, around the same time, for roughly the same favor. You leave it alone unless and until there’s a big problem or a big gap in your armor. Perhaps…
Every AI SEO Tool Mentioned At Pubcon Vegas
I learned a lot at Pubcon’s 2024 conference in Vegas. You can’t say that about most trade shows. So I decided to share some knowledge on the best AI SEO tools recommended by the pros at the show on LSGSEO blog. And if you’re wondering what’s going on with the two separate sites – at…
Why Does One of Your Business Locations Outrank Another in the Google Maps Results?
There’s a long list of reasons one of your Google Business Profile pages might be riding high on the local map while another is buzzard bait. My aim in this post is simple: to help you narrow down the list of possible causes, so you can make your weakest location more visible and bountiful. To…