When you use “suggest an edit” to report a business that’s spamming Google Maps, your standard operating procedure might go something like this: you send in only one report per Google Business Profile per violation, and you wait until Google approves or rejects it before you do anything else. That’s not bad SOP, and often…
What’s With The New Site?
Check Out Our New Site! You may have noticed this big honking new LSGSEO logo in the middle of the homepage. I thought it might merit an explanation. A few years ago, some of the team felt strongly that calling ourselves “Local” SEO Guide made it seem like all we did was Local SEO and…
Starting Local SEO with Nothing: 30 Ways to Start Cold and Succeed
Are you starting your local SEO work at Customer #0, with few or no connections, few or no resources, and not much certainty as to where to begin? Working on local SEO for this new business may feel like you just moved to a foreign land with only the clothes on your back. You may…
How Content Creators Are Tackling The New Instagram Threads
Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to “X” by Elon Musk). Dubbed a “Twitter Killer,” Threads amassed 100 million users in just five days. Among new Threads users are content creators; many also use Twitter to interact with their followers, build community, and network with other creators and brands. So…
Fudging Video Verification of a Google Business Profile
I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do. First tested in 2016, in recent months that verification option has gone from relatively rare to somewhat common to non-optional…
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like. …
Twitter Or Die!
Elon Musk strikes me as something of a prankster, so I am sure he would approve of someone creating a Chrome bookmark that overwrites the new X.com logo with the old Twitter bird logo. So we made one. Here’s how it works: Create a new bookmark in Chrome. Call it “Twitter Or Die” (or whatever…
Why Are Google Maps Results More Volatile Than Organic Search Results?
In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do. The 3-pack changes when you go from one end of town to another, and they change when you wait for 8:00AM to become 8:00PM. Competitors new…