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How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames…

7 Examples of Influencer Marketing on YouTube

7 Examples of Influencer Marketing on YouTube

In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy. If you have been thinking about using this tactic but are unsure where to start, consider YouTube. Unlike…

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