Posted by MiriamEllis Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over…
5 Tips to Invigorate Boring SEO Reports with Storytelling
Posted by chrisgiarratana Add value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to…
Impactful SEO Audits for B2B
Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image…
How to Combine SEO and CRO for the Ultimate Lead Generation Strategy
Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of…
Modified Broad Match Is Going Away: What You Need to Know
On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad match modifier option—which was introduced in…
E-A-T LOCAL for SEO
What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published. Thanks to Joshua Hardnick for the idea. A lot of the…
How to Write an SEO-Focused Content Brief Your Writers Will Love
Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not…
How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook in some instances. While that…