It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the...
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The Strategic Value of Structured Data Implementation on SME Websites
Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five...
4 Ways to Identify How Your Display Ads Impact Search Ad Performance
As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they...
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand...
7 Examples of Influencer Marketing on YouTube
In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy. If you have...
How to Explain Domain Authority to a Non-SEO
Posted by OrbiteerDo you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message...
Presenting: The Essential Local SEO Strategy Guide
Posted by MiriamEllisUntie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with...
5 Tips to Invigorate Boring SEO Reports with Storytelling
Posted by chrisgiarratanaAdd value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are...
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