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Investigating Traffic Upticks
Posted by jocameron In this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy! Click on the whiteboard image above to open…
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which…
The Most Important Reasons to Use a 302 Redirect
Not sure what a 302 redirect is or when to use them? Are you curious about the impact on your SEO efforts? I’ve got good news: 302 redirects are actually pretty simple. At its core, a 302 redirect is a way to tell search engines and users that a page has moved temporarily and to…
The Evolution of SEO [Video Presentation]
Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we’re sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor’s Note: Rob mentions a promo…
2021 Local SEO Success: Expert Tips & Predictions
Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020…
21 Smart Google SEO Tips for 2021
Posted by Cyrus-Shepard Happy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He’s…
What to Do If Google Auto-Updates Your Google My Business Info and Gets It Wrong
You probably know Google’s tendency to mess with the business info you put in your Google My Business dashboard. Whether Google emptied fields you filled out, or “corrected” basic facts about your business, or injected info that may be 100% wrong, the telltale orange writing in the GMB dashboard is always a hassle and sometimes…