Posted by Tom.Capper Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your...
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The Anatomy of the Perfect Pitch Email
Posted by amandamilliganIf you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the...
Finding Keyword Opportunities Without Historical Data
Posted by Imogen_DaviesAt Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5...
How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]
Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at...
Outranking Tough Competitors: My One-Year Study of a Google Local Finder
Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in...
A (Re)Introduction to Guest Posting
Posted by CitationLabsGarrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts...
4 SEO Strategies for Programmatic Sites
Posted by RoyhPlanning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large...
The Best-Laid Plans: Can We Predict Anything About 2021?
Posted by Dr-Pete I’ve deleted this introduction twice. To say that no one could’ve predicted how 2020 unfolded seems trite since we’re not even a month into 2021, and this new year has already unraveled. Our challenges in the past...
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