The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to start learning how to fully…
Top 10 Changes That Impacted Google My Business in 2020
Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and…
Supporting Small Business Saturday with 2020-Conscious Marketing
Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website, and just these few words called a vivid image to my mind: local business owners and customers…
Goofiest Local SEO Metrics and Better Numbers for You to Watch
It’s hard enough to pilot your business into Google’s local search results and pick up the right customers. That’s even harder if your instruments point you in the wrong direction, or you look at them wrong, or you look at the wrong instruments. In local SEO it’s easy to waste precious time and energy on…
Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday
Posted by Paddy_Moogan Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial…
HTTPS Is Table Stakes for SEO in 2020
Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven’t posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was…
4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday
Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and…
Spray Tanning Tips
On This Page WE LOVE A NATURAL LOOKING SPRAY TAN. MOBILE SPRAY TANNING IS SO EASY. WHAT SHOULD I WEAR FOR MY SPRAY TAN? HOW LONG DOES A SPRAY TAN LAST? WHEN CAN I SHOWER AFTER MY SPRAY TAN? WILL MY SPRAY TAN TURN ME ORANGE? WILL MY TAN FADE EVENLY? IS SPRAY TANNING SAFE?…