Category: Uncategorized

Posted by desordiIt would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to...

You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more. Let’s...

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?  In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential...

I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that...

Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list...

  This is an unofficial sequel to my February 2019 post called “Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable.”  In that post I explain why you should keep your competitors’...

Posted by Alex-THave you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we...

2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven't been as successful and many have had...