If you break a leg, how long will you need to be in crutches, and how long before you can run? If you smash your pinky finger, when can you play Chopin again? If you throw out your back, how...
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Local Links vs. Industry Links for Local SEO: Which Is More Likely to Stick?
If you want to rank more than a klick or two from your perimeter, you’ll need a few links – from other sites to your site. Most of those sites should be relevant to what you do, where you are,...
12 Kinds of Growth in Local SEO
You don’t just want to become easier to find: you want to be harder to avoid. Higher rankings make you more visible, but alone they don’t make you unavoidable. Your goals will require more than that. You need multiple ways...
Local SEO According To The Leaked Google API Documents
As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs...
Store Locator SEO Case Study – Simple But Effective
In our Ultimate Guide to Store Locators, we talked about how adding a basic set of State > City > Location internal links to search-only store locators can improve SEO performance for the Location Pages. A search-only locator page usually...
Using Local Pack Grid Rankings for Competitive Local SEO Analysis
Local grid rankings reports have been a great local SEO tool for a while. They can give you a sense of how a business ranks across various areas of a city, county, etc. Here’s an example of BrightLocal’s grid rank...
The N.A.P. Hunter Chrome Extension is Back!
Hey Local SEOs! In 2014, LSG released N.A.P. Hunter, a free Chrome Extension that enabled you do to run several standard local business NAP (Name, Address, & Phone Number) queries at once, then export the Google results into a CSV....
Photos & Local SEO: Simple Ways to Put More Notches on Your Belt with Images
The biggest problem with most advice on “image SEO” is it focuses too much on what images you should take and how you should take them. Often that advice rests on an assumption that you’re in a photogenic line of...

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