The 3rd edition of my free guide has been like a certain legendary former New England Patriot: it’s had a run for the ages, still does great work in the field, but nobody can say the cleats were hung up too early. I put out the 3rd edition in late 2016, and the local SEO…
Using YouTube to Pull More Freight for Your Local SEO
If you’re like me, you don’t obsess over YouTube or videos in general. Maybe it’s tough to do videos in your industry, and tougher in your particular situation. You may have your hands full with all of the other SEO and marketing stuff. You may not like handing over so much of your intellectual property…
What is a Persona?: Everything You Need to Know
Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market…
4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]
Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. HubSpot…
Best Signature Fonts for Emails and Documents
If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and…
Black Friday sale at Yoast: 30% discount on all products!
Black Friday is right around the corner and we’re starting our sale extra early this year. This means that the Yoast Black Friday deals are here today! Are you waiting for that green traffic light? Now’s your chance — go go go! Buy Yoast SEO Premium or one of our other products and benefit from a whopping 30% discount. With $1 donated…
8 Holiday Giveaway Ideas To Boost Revenue
The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales…
Are Local Packs Dropping From Google SERPs?
A few days ago, some SEOs started to suspect that Local Packs had disappeared from a lot of Google results: I noticed today a bunch of keywords no longer show local packs and thought it was just me. — Joy Hawkins (@JoyanneHawkins) October 26, 2022 We were curious if this was the case. We have…