PPC advertising can feel like a scary world to venture into—after all, you’re spending precious dollars. But the fact of the matter is, you have to spend money to make money, and the good news is, digital platforms give us tons of data to work with so we can identify what’s worth our money, what’s…
Tanking Local Rankings? How to Turn Them Around If They’ve Gone Down
Here’s the slide deck from my recent talk on Local U Advanced Virtual (a great event if you’re trying to sharpen your local SEO sword). It’s about things you can try if it seems your rankings have fallen and can’t get up. Given that you can’t buy the videos after the fact, and that I…
Ubersuggest & AnswerThePublic: Up Your SEO Game
Search listening is going to get you ahead in the SEO game. Hear me out. Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before. Each search is like an opportunity to pick a customer’s brain. What they think about your brand, offerings, and industry—it’s all calculated…
Brand Perception: What is it & How Do We Measure it
Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you…
7 Ways to Diagnose a Traffic Drop
With the rollout of Google’s new Helpful Content Update, it’s likely there will be some volatility in rankings and traffic over the coming weeks. With that in mind, we thought it would beneficial to kick off our SEO newsletter with a few hacks we’ve picked up to quickly diagnose a traffic drop. We’ll cover 7 different…
Dry Rot in Local SEO
What effects does time have on your business’s local visibility? What happens when you turn away – when you spend all your time on things other than SEO? A lot can happen, and most of it isn’t good. As with anything else, your position can decay over time. Even though you may not change your SEO…
15 Best Motivational Podcasts You Need to Hear
We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words…
YouTube Hashtags: What Marketers Need to Know
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on…