Category: Uncategorized

It took blood or treasure or both for you to get those new pages written and up on your site.  Even before that, you may have struggled in the local search results, struggled to figure out what may help you gain traction, and struggled to set aside the time to get it done.  After all…

We don’t have to wonder too much as Neeva already provides AI-driven results for some local queries. For example, here’s what you get for “pest control”: When you expand the AI box, you also get a list of sources that were used to generate the text in the box and get something like an “AI…

Yes, at least in certain cases.  By my lights, even if your Google Business Profile page has been soft-suspended and you’re locked out of your own page unless and until you re-verify, Google may still send you an email notification that a customer has posted a review.  It’s a ghost in the machine. You won’t…

If you’re like me, you don’t obsess over YouTube or videos in general.  Maybe it’s tough to do videos in your industry, and tougher in your particular situation.  You may have your hands full with all of the other SEO and marketing stuff.  You may not like handing over so much of your intellectual property…

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market…

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. HubSpot…