It took blood or treasure or both for you to get those new pages written and up on your site. Even before that, you may have struggled in the local search results, struggled to figure out what may help you...
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What Could AI for Local Search Look Like?
We don’t have to wonder too much as Neeva already provides AI-driven results for some local queries. For example, here’s what you get for “pest control”: When you expand the AI box, you also get a list of sources that...
Live Event – SEO Office Hours: The George Santos Guide to Search Volume (Ch. 1)
Live Event: February 9th at 11:30 AM TL;DR: We’re holding an SEO Office hours live event to reveal our research on how Semrush and Ahrefs don’t always accurately predict search volume. In some cases, they are both inaccurate, and in...
Can You Get Notifications of New Google Reviews Even When Your GBP Page Is Suspended?
Yes, at least in certain cases. By my lights, even if your Google Business Profile page has been soft-suspended and you’re locked out of your own page unless and until you re-verify, Google may still send you an email notification...
4th Edition of Free Guide to Effective Local SEO
The 3rd edition of my free guide has been like a certain legendary former New England Patriot: it’s had a run for the ages, still does great work in the field, but nobody can say the cleats were hung up...
Using YouTube to Pull More Freight for Your Local SEO
If you’re like me, you don’t obsess over YouTube or videos in general. Maybe it’s tough to do videos in your industry, and tougher in your particular situation. You may have your hands full with all of the other SEO...
What is a Persona?: Everything You Need to Know
Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great...
4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]
Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings...
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