If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and…
Black Friday sale at Yoast: 30% discount on all products!
Black Friday is right around the corner and we’re starting our sale extra early this year. This means that the Yoast Black Friday deals are here today! Are you waiting for that green traffic light? Now’s your chance — go go go! Buy Yoast SEO Premium or one of our other products and benefit from a whopping 30% discount. With $1 donated…
8 Holiday Giveaway Ideas To Boost Revenue
The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales…
Are Local Packs Dropping From Google SERPs?
A few days ago, some SEOs started to suspect that Local Packs had disappeared from a lot of Google results: I noticed today a bunch of keywords no longer show local packs and thought it was just me. — Joy Hawkins (@JoyanneHawkins) October 26, 2022 We were curious if this was the case. We have…
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
PPC advertising can feel like a scary world to venture into—after all, you’re spending precious dollars. But the fact of the matter is, you have to spend money to make money, and the good news is, digital platforms give us tons of data to work with so we can identify what’s worth our money, what’s…
Tanking Local Rankings? How to Turn Them Around If They’ve Gone Down
Here’s the slide deck from my recent talk on Local U Advanced Virtual (a great event if you’re trying to sharpen your local SEO sword). It’s about things you can try if it seems your rankings have fallen and can’t get up. Given that you can’t buy the videos after the fact, and that I…
Ubersuggest & AnswerThePublic: Up Your SEO Game
Search listening is going to get you ahead in the SEO game. Hear me out. Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before. Each search is like an opportunity to pick a customer’s brain. What they think about your brand, offerings, and industry—it’s all calculated…
Brand Perception: What is it & How Do We Measure it
Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you…