This story should interest you if you’ve got a service-area business and noticed anything strange with your Google Business Profile page, if you suddenly can’t find your page when you search for it, or if you’re weighing the pros and cons of hiding or showing your address, or if you just like to learn about…
Testing in Local SEO: How Can You Do It and Not FUBAR the Business?
We talk about ranking factors a lot, but not much about systems. Your business’s local visibility depends on the ranking factors tilted in your favor, but you can’t get more factors tilted in your favor without systems that help you learn as you go. Otherwise, you’ll be like a magician who tries to learn a…
Live Event Recap – SEO Office Hours: How to Use Automated Tagging To Diagnose Traffic Drops
In our most recent SEO office hours session we discussed the question uttered (often in panic) by stakeholders and SEOs alike: Why Is My F@#k%*g SEO Tanking?! We’ll recap the topics LSG’s Andrew Shotland, CEO, and Karl Kleinschmidt, VP of SEO Strategy, covered like: How SEOs currently analyze a traffic drop without big data What…
We’re #4,678!
LSG has been on quite a ride over the past few years. We have grown from a scrappy team of 10 SEOs to a scrappy team of almost 30. I guess we were helped along by COVID pushing the entire planet online, but it wouldn’t have been possible without a great team of geeks and…
Local SEO Steps That Help 1 Location vs. Multiple Locations at Once
Either you’ve got multiple business locations that you want to rank well throughout as much turf as possible, or you’ve got one location and the same goal. You may be somewhat more focused on the Google Maps / 3-pack results, but you also want the maximum local visibility in the organic results. In either case…
How to Do an Effective SWOT Analysis for Your Marketing Campaigns
How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact….
21 Local SEO Moves & Situations I Have Never Seen a Business Penalized for
All kinds of actions and events can set you back in the Google Maps 3-pack, the organic results, or both: Google Business Profile pages that get removed, having a location in the same building or complex as a bunch of your competitors, hosting or other errors that prevent Google from accessing your site, getting your…
Marketers Calling Attention to Bulls#%t, As Usual
Except this time the bullshit is not some miracle DTC kitchen gadget or a $250 course on how to rank #1 in Google. The bullshit I want to call attention to just happened at the United States Supreme Court when it reversed Roe v. Wade and set the country on a path to outlawing abortion….