Category: Uncategorized

If you’re like me, you don’t obsess over YouTube or videos in general.  Maybe it’s tough to do videos in your industry, and tougher in your particular situation.  You may have your hands full with all of the other SEO...

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great...

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings...

If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader.  Email signature fonts play an important role in shaping your tone as a professional and showcasing your...

Black Friday is right around the corner and we’re starting our sale extra early this year. This means that the Yoast Black Friday deals are here today! Are you waiting for that green traffic light? Now’s your chance — go go...

The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark...

A few days ago, some SEOs started to suspect that Local Packs had disappeared from a lot of Google results: I noticed today a bunch of keywords no longer show local packs and thought it was just me. — Joy...

PPC advertising can feel like a scary world to venture into—after all, you’re spending precious dollars. But the fact of the matter is, you have to spend money to make money, and the good news is, digital platforms give us...