Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you…
7 Ways to Diagnose a Traffic Drop
With the rollout of Google’s new Helpful Content Update, it’s likely there will be some volatility in rankings and traffic over the coming weeks. With that in mind, we thought it would beneficial to kick off our SEO newsletter with a few hacks we’ve picked up to quickly diagnose a traffic drop. We’ll cover 7 different…
Dry Rot in Local SEO
What effects does time have on your business’s local visibility? What happens when you turn away – when you spend all your time on things other than SEO? A lot can happen, and most of it isn’t good. As with anything else, your position can decay over time. Even though you may not change your SEO…
15 Best Motivational Podcasts You Need to Hear
We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words…
YouTube Hashtags: What Marketers Need to Know
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on…
Bug Messing with Service-Area Google Business Profiles: Page Removed But Reinstated Once Address Is Shown Publicly
This story should interest you if you’ve got a service-area business and noticed anything strange with your Google Business Profile page, if you suddenly can’t find your page when you search for it, or if you’re weighing the pros and cons of hiding or showing your address, or if you just like to learn about…
Testing in Local SEO: How Can You Do It and Not FUBAR the Business?
We talk about ranking factors a lot, but not much about systems. Your business’s local visibility depends on the ranking factors tilted in your favor, but you can’t get more factors tilted in your favor without systems that help you learn as you go. Otherwise, you’ll be like a magician who tries to learn a…
Live Event Recap – SEO Office Hours: How to Use Automated Tagging To Diagnose Traffic Drops
In our most recent SEO office hours session we discussed the question uttered (often in panic) by stakeholders and SEOs alike: Why Is My F@#k%*g SEO Tanking?! We’ll recap the topics LSG’s Andrew Shotland, CEO, and Karl Kleinschmidt, VP of SEO Strategy, covered like: How SEOs currently analyze a traffic drop without big data What…