Category: Uncategorized

If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader.  Email signature fonts play an important role in shaping your tone as a professional and showcasing your...

Black Friday is right around the corner and we’re starting our sale extra early this year. This means that the Yoast Black Friday deals are here today! Are you waiting for that green traffic light? Now’s your chance — go go...

The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark...

A few days ago, some SEOs started to suspect that Local Packs had disappeared from a lot of Google results: I noticed today a bunch of keywords no longer show local packs and thought it was just me. — Joy...

PPC advertising can feel like a scary world to venture into—after all, you’re spending precious dollars. But the fact of the matter is, you have to spend money to make money, and the good news is, digital platforms give us...

Here’s the slide deck from my recent talk on Local U Advanced Virtual (a great event if you’re trying to sharpen your local SEO sword).  It’s about things you can try if it seems your rankings have fallen and can’t...

Search listening is going to get you ahead in the SEO game. Hear me out. Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before. Each search is like an opportunity to...

Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it...