As a marketer, you’re often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story … and generating qualified leads that will help you grow your business. Traditional marketing ethos may consider those to be two different streams of work — crafting impactful video ads, and digging up…
What Video Marketers Can Learn from 5 Memorable Australian Commercials
By September of 2019, nearly 60% of Australia’s population was on YouTube. With internet and social media usage increasing in Australia, the percentage above is likely to grow. Like people in many other countries, Australians embrace video when it comes to learning new things, entertaining themselves, or even researching new products. Now, with growing access…
5 Myths About Video Marketing, Debunked
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. And these would…
How Video Consumption is Changing in 2020 [New Research]
In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content’s current popularity is due in part to millennial and Gen Z consumers. These age groups are more…