YouTube is the biggest video website in the world. Over a billion hours of video are watched each day. But while YouTube is the primary home for videos on the internet, there are other places worth uploading your videos to...
Category: Video SEO
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Content SEO, Video SEO
YouTube SEO in 5 minutes
We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint. YouTube ranking factors There are two core overarching groups into which YouTube ranking factors fit:...
Video SEO
The 5 most important YouTube metrics for SEO
Are you using YouTube to host and distribute your videos? Then one of the main ways you’ll want to drive views is through search. Not just search within YouTube itself, but Google search as well. In this post, we’ll go...
branding, Video SEO
How to make a video to promote your business
Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a...
Video SEO
How many YouTube tags should you use?
You want to optimize your YouTube channel. You’ve done the research and stumbled upon YouTube tags. In theory, they sound like a great place to start if you want to optimize your videos. But did you know that YouTube tags...
Video SEO, WordPress
How to optimize an auto-playing background video in WordPress
An auto-playing background video is a popular feature for the homepage of many websites, from big ecommerce brands to B2B software and services companies. You can use the added visual interest to capture the attention of new visitors and show...
Video SEO
How to rank YouTube videos in Google search
Getting YouTube videos indexed and ranking in Google search is, essentially, extremely straightforward. There are two steps you need to take. Step 1 is uploading your videos to YouTube and step 2 is setting the visibility to public. And… that’s...
Keyword research, Video SEO
How to do keyword research for YouTube
Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because...
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