I may have seen this before, but it must not have registered with me until I saw it more than once on the same page of Google Maps results. In any event, it’s new to me. Below is an example. ...
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Fulfill Untapped Customer Demands Through Your Faceted Navigation
By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.
Online Marketing
Digital Experience Platforms: Overview, Resources, Examples
Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. It’s something we all talk about, work toward, and set as a goal, but to some degree,...
Google algorithm, Holistic SEO, Site Speed, User eXperience (UX)
Page experience: a new Google ranking factor
Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of...
Google, Google Maps, Google My Business
10 Geotargeting Tips to Maximize Your Google Ads ROI
I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally....
Enterprise SEO, Local Retailer SEO, Local Search, Multi-Location Brand SEO
How Location Page Providers Stack Up for Core Web Vitals
Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift,...
SEO
How HubSpot Helps Users Prepare for Google’s Core Web Vitals
It's no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). To ensure...
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MozCon Virtual 2021 Interview Series: Dr. Pete Meyers
In our last interview before the show, we talked with Dr. Pete about 2020, the trends he's seeing in the SERPs, and what makes competitive analysis effective.
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